Work With Me
Clarify your brand’s messaging so it connects with the people your work is for—and supports the goals you're building toward—without the overwhelm of figuring it out alone.
Brand Messaging • Copywriting • Creative Partnership
Maybe this resonates…
You’re doing work that feels meaningful to you. And sure, running a profitable business matters. But so does the deeper why that brought you to this work in the first place.
The deeper why that brings you back, day after day.
Now your work is evolving. You’re refining what you offer, deepening your approach, or moving in a new direction.
But when it comes to clearly and cohesively expressing your work online?
You get stuck. Caught in loops. Shut down.
Maybe you’re:
Trying to translate what’s in your head into something clear, but not quite getting there
Outgrowing your website copy or even your brand’s core messaging
Frustrated trying to make sense of all the moving parts alone
Turning to AI for support, only to find that while it can generate language fast, it can’t quite draw out what’s unique about your work or meet you in the complexities of the creative process
Often, a second perspective is what builds real creative momentum. Someone who meets you in your thinking, helps you sharpen your ideas, and translates them into clear, public-facing messaging.
Hi, I’m Indigo (he/him)
How do you market your business without erasing who you are, flattening your voice, or breaking trust with your clients?
I started Ensouled Creative in 2023 to help businesses bridge this gap.
Because I believe in supporting people who are challenging business-as-usual by creating something that’s genuinely needed. People who want to make a real difference, and are driven by more than profit alone.
As your creative partner, I’m here to help you clarify the unique story at the heart of your work, craft copy that dynamically reflects its depth, and make sure your messaging also supports your practical business goals.
Services
There are a few ways we can work together, depending on your project’s complexity, timeline, and goals. These include:
Brand messaging development, for giving voice to your brand’s messaging foundation (purpose, vision, mission, values, tagline, and unique value proposition).
Website copywriting, for getting copy that sounds like you, reads clearly, and connects with the people your work is for.
Creative Clarity Calls, for thought partnership on specific content challenges, ideas, or pieces of writing. This is where brainstorming meets content coaching.
Most clients benefit from an integrative, inside-out approach (Path 1 below), where we evolve your core brand messaging before creating copy that brings it to life.
If you're looking for something more flexible, you'll also find options for custom projects and ongoing creative partnership.
PATH 1
Brand Evolution & Expression
Get comprehensive, inside-out support with your evolving brand’s core messaging and website copy. Includes:
Brand Statements, which clearly articulate your brand’s foundational messaging.
Three core pages of web-ready copy (Home, Service, About) with two rounds of collaborative revisions per page.
Three Creative Clarity Calls (50 minutes each) over the project timeline.
Async feedback and support between sessions
Recommended Timeline: 4-6 weeks
Investment: From $4,000
PATH 2
Custom Brand & Copy Support
Get help with specific parts of your brand’s messaging, website copy, or other content-related needs. This could include:
Brand messaging development. From $1000.
Website copywriting. Basic pages from $500. Most service pages start at $750, depending on complexity.
Creative Clarity Calls. $150 per 50-minute session.
Note: Many people start here, then move into a fuller engagement later. We can adjust as needed.
PATH 3
Ongoing Partnership
Get ongoing, month-to-month creative support to help you reach your mid- to long-term brand and content goals. Includes:
Two Creative Clarity Calls per month (50 minutes each)
High-level concept and storytelling feedback on up to 3 pieces of your content per month (newsletters, web updates, launch copy, etc.)
Async support between calls for quick questions
Timeline: Ongoing, month-to-month, after a 3-month minimum commitment
Investment: $1,500/month (3-month minimum)
Note: Copyediting add-on available.
Get in Touch
Whichever path you choose, let’s start with a chat.
What Clients Are Saying
PATH 1
BRAND EVOLUTION & EXPRESSION
“Working with Indigo is always a delight because he approaches the work as a sound but clear vessel. I never feel unnecessarily influenced by his ideas. The most surprising thing that happened was when we worked on my new About Page. Indigo cut through the noise and, using my language, wrote an About page that made me cry because I felt so seen.
My work has always felt authentic internally—my client work, classes, retreats, etc—but I’ve struggled with finding the “right” public-facing brand. What we created together is the most authentic and honest expression of my work I've ever had. To me, this is priceless.
Indigo has made me a better writer, a better business owner, and a better communicator of my ideas and ideals.”
—Andrea Leda, Depth Coach at Wild Depths Coaching
PATH 1
BRAND EVOLUTION & EXPRESSION
“My website copy is a clear, authentic expression of what Love, Portland stands for—and what it’s here to do in the world. I’m so grateful to Indigo for helping me bring this vision to life in a way that feels grounded and inspiring.”
—Campbell Clarey, Founder of Love, Portland
PATH 1
BRAND EVOLUTION & EXPRESSION
“I’ve always struggled to put my business message into words, so I knew I needed help. Indigo jumped right in, sorted through everything, and wrote fresh, concise copy for most of my website. His writing didn’t just sound good—it completely captured the heart of my brand and what makes it different.”
—Sasha Pearl, Founder of Designed to be Human
PATH 1
BRAND EVOLUTION & EXPRESSION
“I was struggling to find the right words and tone for my messaging, and Indigo absolutely nailed it. I highly recommend him if you’re looking for someone who’s professional, responsive, and truly talented at what he does!”
—Mary Lett, Therapist at Mary Lett Therapy
Working Together
Whichever path you choose, it’ll usually unfold like this:
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We start with an initial consultation to explore your work, your vision, and whether we're a good fit. Once we begin, we'll dig into your story—what's driving your work, what's evolving, and what you're trying to express.
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Based on what we've uncovered, we’ll craft your brand messaging—language that captures your vision and what matters most.
Then I'll draft your website copy in a way that reflects that messaging and helps you connect with the right people (and reach your business goals). We refine everything together through Creative Clarity Calls and revision rounds, making sure it sounds like you and works for your business.
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Once the messaging and copy feel aligned, we finalize everything. You walk away with clarity, confidence, and language you can actually use. And if you need help implementing your copy on your website, I can connect you with a great web designer.
Frequently Asked Questions
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I work with businesses doing meaningful work that challenges business-as-usual in service of a deeper personal and/or collective purpose.
This might mean you identify as purpose-driven, mission-driven, meaning-led, human-centered, systems-oriented, or something else that relies on more than just profit to measure success.
Most of my clients are solo service-based businesses, but not exclusively. This includes:
Coaches
Founders
Consultants
Creatives
Solopreneurs
Small organizations or agencies
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I take an inside-out approach to brand messaging development—we start by excavating, through guided but spacious dialogue, the essential story at the heart of your brand and work and the unique purpose it serves in the world.
Because purposeful work and profitable work are not mutually exclusive.
My approach to both brand messaging and copywriting is collaborative and rooted in humanistic principles, meaning I write copy with the intention of:
Clarifying actual value through clear language, not hype
Empowering the reader’s ability to make informed choices
Speaking to people as humans, not metrics
The result is messaging that builds the foundation of long-term success: trust.
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No, but I structure the copy so it's easy for you (or your web designer) to implement later. Not DIY-ing your website? Let me know during your consultation, and I'll connect you with a great designer.
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AI can generate copy quickly, but it can't excavate what's unique to you and your work in a way two people can through in-the-moment dialogue. AI is also particularly bad at challenging your thinking and simultaneously holding varied, complex perspectives through the creative process.
If you want messaging that clearly expresses the complexities of your work and resonates with the people you're here to help, a tool like AI can only get you so far.
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Copywriting involves crafting original, strategic messaging that engages readers, clarifies your work’s value, and reflects your brand's voice/vision.
Content writing tends to be more informational (think blog posts or guides).
Copyediting focuses on refining existing text for clarity, grammar, and flow.
While I specialize in brand messaging and website copywriting, I also offer strategic copyediting on a case-by-case basis. Please get in touch if this is what you’re looking for.
Get Started
Ready to take your evolving brand’s messaging to the next level? I’m excited to help. Let’s chat.