CASE STUDY: THE BRAND CLARITY & COPY CREATION JOURNEY
Refining Brand and Website Copy for a Therapy Practice
Brand identity and website design by Designed to be Human.
What problems were you experiencing before you worked with me?
“Before I started working with Indigo, I was struggling to communicate my message on my website. I didn’t know what tone or language would help it land clearly.
It was also challenging to strike the delicate balance between sounding professional and still keeping things relatable and warm, which is key for a business like mine.”
How did I help? What specifically did you implement that made a difference?
“Indigo really took the time to get to know my voice and the essence of what I wanted to convey.
He was great at adjusting the tone of the copy along the way and was always open to feedback, which made the whole process feel genuinely collaborative.
The new copy Indigo created was spot-on, and it really elevated the way I present my work.”
What results have you achieved and how is life different now?
“The copy Indigo created feels much more aligned with my brand and message than it did before, which has boosted my confidence in putting it out there.
This process also helped me finally feel ‘done’ with my website. And I no longer feel like I have to keep making all the little adjustments I was making to it before.
I now feel clear about my copy and even more excited to share my work!”