FOR PURPOSE-DRIVEN FOUNDERS AND SOLO BUSINESS OWNERS

Get Custom Page-By-Page Copy Support

Flexible, strategic copywriting to help you tell your story and connect with your audience—whether you’re starting fresh or refining existing content.

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Say What You Mean—Clearly

Turn your ideas into clear, confident messaging—without losing your voice.

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Connect with the Right People

Speak to the folks your work is actually for—so they know they’re in the right place.

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Strengthen Your Online Presence

Get website copy that supports your business goals, and feels like you.

THE PROBLEM

Where You’re Stuck

Your business is an expression of your purpose. But you can’t find the right words to express it.

When it comes to your purpose-driven business, maybe you’ve been thinking something along the lines of…

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“I (mostly) know what I want to say. But when it comes to writing it, I get overwhelmed—and stuck.” 

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“I’m not sure my website copy will connect with the kind of people I want to work with.”

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“I don’t think my website copy really sounds like me, or supports where I want to take my business.”

Indigo Habel. Copywriter. Founder, Ensouled Creative.

MEET YOUR COPYWRITER 

Hi, I’m Indigo 

You know what you do—so why is it so hard to put into words? 

I’ve been there: shaping my message (and myself) around what I thought people wanted instead of what was true for me. The more I tried to fit into a mold, the more disconnected I felt from myself. 

That’s why I built Ensouled Creative—to help purpose-driven businesses like yours express their work with clarity, confidence, and authenticity. With a background in conflict resolution, social entrepreneurship, and writing, I craft messaging that connects deeply and honors the humanity of your audience. 

Your work already speaks for itself. Let’s make sure your website content does, too.

YOUR JOURNEY

How to Get Started

Get web-ready copy that connects, clarifies, and inspires. 

STEP 1

Connect

Book your free 30-minute call to get started. Not sure exactly what service (or level of support) you need yet? No problem. We’ll figure it out together during our chat. 

STEP 2

Create

Whether you’re here to (re)build your brand from the inside out, overhaul your website copy, or just polish it off a bit, this is where the copywriting happens!

STEP 3

Celebrate

Your new website copy is done, and your brand feels even clearer (and more like you) than before. When you’re ready, you can publish it on your site!

FEATURED CASE STUDY

Overhauling Website Copy for a Queer-Focused Coaching Business

Rose Slam Johnson
Coach for Queer Small Business Owners

“Thanks to our partnership, I’ve published a website I’m proud of, with copy that authentically expresses my business’s values and purpose. Most importantly, I now have a trusted creative partner who helps me explore, clarify, and express my ideas with care, intention, and love.”

EXPLORE CASE STUDIES

Campbell Clarey
Founder of Love, Portland

“My website copy is a clear, authentic expression of what Love, Portland stands for—and what it’s here to do in the world. I’m so grateful to Indigo for helping me bring this vision to life in a way that feels grounded and inspiring.”

Campbell Clarey. Founder, Love, Portland.

Erin Merrihew
Connection & Empowerment Coach

“Indigo truly has a gift! His insightful questions and guidance illuminated the essence of my brand in a way I've never experienced before, and his top-notch copywriting skills brought it to life beautifully on my website.”

Erin Merrihew. Connection and Empowerment Coach.

Lindsey Freeman
Founder of Designed to Be Human

“Indigo has this innate way of putting all the pieces together to tell the story I'm so eager to tell clearly.

Thank you for supporting me in bringing my dreams into the world and feeling fully expressed in my biz!”

Lindsey Freeman. Founder, Designed to be Human.

FAQs

  • That’s exactly what I help with! My process is designed to uncover the clearest, most compelling way to express your business’s purpose, values, and services. Through our Creative Clarity Calls and brand messaging work, we’ll craft strategic copy that feels both authentic and effective.

  • Copywriting involves crafting original, strategic messaging that engages, persuades, and aligns with your brand’s voice. Copyediting, on the other hand, focuses on refining existing content for clarity, grammar, and flow. I specialize in purpose-driven copywriting but also offer strategic copyediting on a case-by-case basis.

  • I work with purpose-driven businesses—primarily service-based, but not exclusively. This includes coaches, founders, creatives, solopreneurs, and certain organizations. My clients tend to be values-driven, heart-centered, and mission-focused. If you want copy that connects rather than just converts, you’re in the right place.

  • I take an inside-out approach—rather than molding your messaging to fit industry (or search engine/SEO) trends, I help uncover and amplify the value already inherent in your work. My process is rooted in humanistic, ethical principles, ensuring your copy feels true to you while respecting your audience’s autonomy.

  • Not currently, but I do offer Canva wireframes—blueprints that show how to structure your new copy for maximum clarity, impact, and user-friendliness. This is ideal if you're DIY-ing your website or working with a web designer. Need a designer referral? Let me know during your free 30-minute call!

SERVICES

How I Can Help

Whether you just need the basics or something more comprehensive, let’s find the right copy support for you. 

P.S. Looking for in-depth, holistic brand messaging and copy support? Check out this page instead.

Website Copywriting

Flexible, strategic copywriting to help you tell your story and connect with your audience—whether you’re starting fresh or refining existing content.

Includes:

✔ Done-for-you website copywriting

✔ Two rounds of collaborative revisions per page 

Not DIY-ing your website and need a web designer referral? Let me know during your free 30-minute consultation.

From $500 for most ~1000-word webpages.

Duration: TBD

Need more in-depth help clarifying your brand’s messaging and website copy? Check out the Brand Clarity & Copy Creation Journey.

GET IN TOUCH

Need another kind of support?