SERVICE #2 — WEBSITE COPYWRITING
Bring your business to life with personalized copy support
Website copywriting for purpose-driven founders, solo business owners, and organizations building a more human, meaningful world.
THE PROBLEM
Where You’re Stuck
Your business is an expression of your purpose. But you can’t find the right words to express it.
When it comes to your purpose-driven business or organization, maybe you’ve been thinking something along the lines of…
“I don’t know how to put what I do into words.”
“I want my content to connect with my people.”
“I feel grossed out by coercive copy and sales.”
MEET YOUR COPYWRITER
Hi, I’m Indigo
You know what you do—so why is it so hard to put into words?
I’ve been there: shaping my message (and myself) around what I thought people wanted instead of what was true for me. The more I tried to fit into a mold, the more disconnected I felt from myself.
That’s why I built Ensouled Creative—to help purpose-driven businesses like yours express their work with clarity, confidence, and authenticity. With a background in conflict resolution, social entrepreneurship, and writing, I craft messaging that connects deeply and honors the humanity of your audience.
Your work already speaks for itself. Let’s make sure your website content does, too.
Clarify Your Brand’s Message
Get clear, compelling copy that helps you confidently communicate what you do and who you serve.
Craft Human-Centered Copy
Engage your audience with ethical language that resonates, builds trust, and feels authentic.
Build Trust Authentically
Connect with the people who align with you best by leading with your voice, values, and vision.
PROCESS
How to Get Started
Get web-ready copy that connects, clarifies, and inspires.
STEP 1
Connect
Book your free 30-minute call to get started. Not sure exactly what service (or level of support) you need yet? No problem. We’ll figure it out together during our chat.
STEP 2
Create
Whether you’re here to (re)build your brand from the inside out, overhaul your website copy, or just polish it off a bit, this is where the copywriting happens!
STEP 3
Celebrate
Your new website copy is done, and your brand feels even clearer (and more like you) than before. When you’re ready, you can publish it on your site!
FEATURED CASE STUDY
Overhauling Website Copy for a Queer-Focused Coaching Business
Rose Slam Johnson
Coach for Queer Small Business Owners
“Thanks to our partnership, I’ve published a website I’m proud of, with copy that authentically expresses my business’s values and purpose. Most importantly, I now have a trusted creative partner who helps me explore, clarify, and express my ideas with care, intention, and love.”
Campbell Clarey
Founder of Love, Portland
“My website copy is a clear, authentic expression of what Love, Portland stands for—and what it’s here to do in the world. I’m so grateful to Indigo for helping me bring this vision to life in a way that feels grounded and inspiring.”
Erin Merrihew
Connection & Empowerment Coach
“Indigo truly has a gift! His insightful questions and guidance illuminated the essence of my brand in a way I've never experienced before, and his top-notch copywriting skills brought it to life beautifully on my website.”
Lindsey Freeman
Founder of Designed to Be Human
“Indigo has this innate way of putting all the pieces together to tell the story I'm so eager to tell clearly.
Thank you for supporting me in bringing my dreams into the world and feeling fully expressed in my biz!”
FAQs
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That’s exactly what I help with! My process is designed to uncover the clearest, most compelling way to express your business’s purpose, values, and services. Through our Creative Clarity Calls and brand messaging work, we’ll craft strategic copy that feels both authentic and effective.
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Copywriting involves crafting original, strategic messaging that engages, persuades, and aligns with your brand’s voice. Copyediting, on the other hand, focuses on refining existing content for clarity, grammar, and flow. I specialize in purpose-driven copywriting but also offer strategic copyediting on a case-by-case basis.
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I work with purpose-driven businesses—primarily service-based, but not exclusively. This includes coaches, founders, creatives, solopreneurs, and certain organizations. My clients tend to be values-driven, heart-centered, and mission-focused. If you want copy that connects rather than just converts, you’re in the right place.
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I take an inside-out approach—rather than molding your messaging to fit industry (or search engine/SEO) trends, I help uncover and amplify the value already inherent in your work. My process is rooted in humanistic, ethical principles, ensuring your copy feels true to you while respecting your audience’s autonomy.
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Not currently, but I do offer Canva wireframes—blueprints that show how to structure your new copy for maximum clarity, impact, and user-friendliness. This is ideal if you're DIY-ing your website or working with a web designer. Need a designer referral? Let me know during your free 30-minute call!
SERVICES
How I Can Help
Whether you just need the basics or something more comprehensive, let’s find the right copy support for you.
Website Copywriting
Get website copy that connects, clarifies, and inspires. Includes:
✔ Done-for-you website copywriting
✔ Up to two rounds of revisions per page
Not DIY-ing your website and need a web designer referral? Let me know during your free 30-minute consultation.
Duration: TBD
Price: From $500 for most ~1000-word webpages.
Need more in-depth or long-term copywriting support? Let me know during your free 30-minute call.
GET IN TOUCH