SERVICE #1 — THE BRAND CLARITY & COPY CREATION JOURNEY
Go from clarified brand message to web-ready copy
Website copywriting and brand message strategy for purpose-driven founders and solo business owners building a more human, meaningful world.
Multiple support options available.
THE PROBLEM
Where You’re Stuck
Whether you’re building or rebuilding your business, your work feels like an expression of your purpose. But you can’t find the right words to express it.
When it comes to your purpose-driven business, maybe you’ve been thinking something along the lines of…
“I don’t know how to put what I do into words.”
“I want my content to connect with my people.”
“I feel grossed out by coercive copy and sales.”
MEET YOUR COPYWRITER
Hi, I’m Indigo
You know what you do—so why is it so hard to put into words?
I’ve been there: shaping my message (and myself) around what I thought people wanted instead of what was true for me. The more I tried to fit into a mold, the more disconnected I felt from myself.
That’s why I built Ensouled Creative—to help purpose-driven businesses like yours express their work with clarity, confidence, and authenticity. With a background in conflict resolution, social entrepreneurship, and writing, I craft messaging that connects deeply and honors the humanity of your audience.
Your work already speaks for itself. Let’s make sure your website content does, too.
Develop Your Brand’s Message
Get clear, compelling copy that helps you confidently communicate what you do and who you serve.
Craft Human-Centered Copy
Engage your audience with ethical language that resonates, builds trust, and feels authentic.
Build Trust Authentically
Connect with the people who align with you best by leading with your voice, values, and vision.
PROCESS
How to Get Started
Take a guided journey from ideas to clarified brand message to web-ready copy.
Multiple support levels and timelines available.
STEP 1
Connect
Book your free 30-minute call to get started. Not sure exactly what level of support you need yet? No problem. We’ll figure this all out during our chat.
STEP 2
Clarify
Your journey begins. During our first of three Creative Clarity Calls, we’ll talk through what your brand is all about—and clarify the words that capture it.
STEP 3
Create
Now the writing begins. This is where I begin crafting resonant copy for three essential pages on your website: a Home, About, and Service page.
Support for additional pages available by request (pending availability).
STEP 4
Collaborate
Now it’s time to collaboratively edit all your new website copy in Google Docs (up to two rounds of revision per page) until it’s web-ready.
STEP 5
Celebrate
Your new website copy is done, and your brand feels even clearer (and more like you) than before. When you’re ready, you can publish it on your site!
FEATURED CASE STUDY
Developing the Voice of a Human Design Branding Studio
Lindsey Freeman
Founder of Designed to Be Human
“I’ve always struggled to put my business message into words, so I knew I needed help. Indigo jumped right in, sorted through everything, and wrote fresh, concise copy for most of my website. The best part? His writing didn’t just sound good—it completely captured the heart of my brand and what makes it different.”
Campbell Clarey
Founder of Love, Portland
“My website copy is a clear, authentic expression of what Love, Portland stands for—and what it’s here to do in the world. I’m so grateful to Indigo for helping me bring this vision to life in a way that feels grounded and inspiring.”
Erin Merrihew
Connection & Empowerment Coach
“Indigo truly has a gift! His insightful questions and guidance illuminated the essence of my brand in a way I've never experienced before, and his top-notch copywriting skills brought it to life beautifully on my website.”
Rose Slam Johnson
Coach for Queer Small Business Owners
“Thanks to our partnership, I’ve published a website I’m proud of, with copy that authentically expresses my business’s values and purpose. Most importantly, I now have a trusted creative partner who helps me explore, clarify, and express my ideas with care, intention, and love.”
FAQs
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That’s exactly what I help with! My process is designed to uncover the clearest, most compelling way to express your business’s purpose, values, and services. Through our Creative Clarity Calls and brand messaging work, we’ll craft strategic copy that feels both authentic and effective.
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Copywriting involves crafting original, strategic messaging that engages, persuades, and aligns with your brand’s voice. Copyediting, on the other hand, focuses on refining existing content for clarity, grammar, and flow. I specialize in purpose-driven copywriting but also offer strategic copyediting on a case-by-case basis.
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I work with purpose-driven businesses—primarily service-based, but not exclusively. This includes coaches, founders, creatives, solopreneurs, and certain organizations. My clients tend to be values-driven, heart-centered, and mission-focused. If you want copy that connects rather than just converts, you’re in the right place.
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I take an inside-out approach—rather than molding your messaging to fit industry (or search engine/SEO) trends, I help uncover and amplify the value already inherent in your work. My process is rooted in humanistic, ethical principles, ensuring your copy feels true to you while respecting your audience’s autonomy.
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Not currently, but I do offer Canva wireframes—blueprints that show how to structure your new copy for maximum clarity, impact, and user-friendliness. This is ideal if you're DIY-ing your website or working with a web designer. Need a designer referral? Let me know during your free 30-minute call!
SERVICES
How I Can Help
Whether you just need the basics or something more comprehensive, let’s find the right brand and copy support for you.
PS Looking for done-for-you, custom copywriting support? Check out this page instead.
OPTION 1
Essential Brand & Copy Package
For purpose-driven business owners who need clear, compelling website copy built on a strong brand foundation. Includes:
✔ Brand Statements (clarifies your voice, mission, values, etc.)
✔ x3 Creative Clarity Calls (50 minutes each, where coaching meets strategy)
✔ Copywriting for 3 essential pages (Home, About, Services). Each page is around 500 words and includes two rounds of rewrites.
✔ Ongoing email support
Support for additional pages available by request (pending availability).
Not DIY-ing your website and need a web designer referral? Let me know during your free 30-minute consultation.
Recommended Duration: 1 Month
Price: From $2500
OPTION 2
Strategic Brand + Copy Package
For those seeking expertly crafted copy and guidance on how to implement it on their website to ensure clarity, impact, and accessibility. Includes:
✔ Everything in the Essential Brand & Copy Package, PLUS:
✔ Custom Canva wireframe mockups of your three new webpages (showing how your copy should be displayed in-site based on user-experience principles—so your new content reads clearly and impactfully online).
Support for additional pages available by request (pending availability).
Not DIY-ing your website and need a web designer referral? Let me know during your free 30-minute consultation.
Duration: TBD
Price: From $3000
GET IN TOUCH