ABOUT
Welcome to Ensouled Creative
A copywriting studio dedicated to helping purpose-driven founders, solo business owners, and organizations express their life’s work with clarity, confidence, and authenticity.
MEET YOUR COPYWRITER
Hi, I’m Indigo
For you, your business isn’t just a job, is it? Me neither.
It’s bigger and more personal than that. It’s an expression of your purpose and what you value. And you want to live it out as authentically as possible.
But when it comes to telling people what you do, you get tripped up.
Maybe you’ve been asking yourself:
“What makes my business special?”
“Where does my business fit in?”
“How do I find my ideal clients?”
And the more you try to shape your message to fit others’ expectations, the less connected you feel to why you started your business in the first place.
I know this feeling well.
For years, I searched for where I fit in—trying to define my path by looking outward. I imagined myself in different roles, playing different parts.
“What if I became a lawyer? I mean, I am studying conflict resolution.”
“What if I became a screenwriter? I’ve always loved writing stories.”
But the more I tried to mold myself to fit an existing path or role, the more disconnected I felt from myself.
Then I made one small shift that changed everything.
Instead of asking, “Where do I fit in?” I started asking, “How am I here to stand out?”
That shift turned my focus inward. Instead of searching for the right label or role, I started paying attention to what I naturally had to offer—the way I think, the way I write, the way I connect ideas. Then everything clicked.
After completing my undergraduate education in conflict resolution and social entrepreneurship, I went all-in on honing my writing craft. I earned a certification in user experience (UX) writing, started offering copyediting and copywriting services, and refined my ability to bring messages to life with clarity and depth.
In 2023, I founded Ensouled Creative, a copywriting studio dedicated to helping purpose-driven businesses express their life’s work with clarity, confidence, and authenticity.
As your copywriter, I’m here to help you unearth what’s already true about your work—and bring it to life in a way that’s clear, compelling, and deeply human.
FEATURED CASE STUDY
Developing the Voice of a Human Design Branding Studio
Lindsey Freeman
Founder of Designed to Be Human
“I’ve always struggled to put my business message into words, so I knew I needed help. Indigo jumped right in, sorted through everything, and wrote fresh, concise copy for most of my website. The best part? His writing didn’t just sound good—it completely captured the heart of my brand and what makes it different.”
Campbell Clarey
Founder of Love, Portland
“My website copy is a clear, authentic expression of what Love, Portland stands for—and what it’s here to do in the world. I’m so grateful to Indigo for helping me bring this vision to life in a way that feels grounded and inspiring.”
Erin Merrihew
Connection & Empowerment Coach
“Indigo truly has a gift! His insightful questions and guidance illuminated the essence of my brand in a way I've never experienced before, and his top-notch copywriting skills brought it to life beautifully on my website.”
Rose Slam Johnson
Coach for Queer Small Business Owners
“Thanks to our partnership, I’ve published a website I’m proud of, with copy that authentically expresses my business’s values and purpose. Most importantly, I now have a trusted creative partner who helps me explore, clarify, and express my ideas with care, intention, and love.”
VALUES
Let’s humanize business.
Too often, copywriting relies on subtle coercive tactics to provoke action. But we've all been on the receiving end of those—and it never feels good, does it?
If your business offers high-touch, emotional, or relational services, you can’t afford to make your clients, customers, or subscribers feel dehumanized by your messaging.
At Ensouled Creative, copywriting follows three core principles:
Copy should clarify reality, not distort it.
Clear, honest language builds trust and invites aligned customer relationships.Copy should empower choice, not coerce it.
People take aligned action only when their autonomy is respected.Copy should speak to people, not at them.
Thoughtful language written by and for humans deepens connections.
This approach doesn’t abandon copywriting best practices, it humanizes them.
If your goal is to build trust, not to manipulate, let’s bring your message to life with clarity and heart.
SERVICES
How I Can Help
First impressions matter. When your clients visit your website, they’ll form theirs based on your copy.
Let’s make it count.
START YOUR COPY JOURNEY
The Brand Clarity & Copy Creation Journey
Go from clarified brand messaging to web-ready copy. Multiple support levels and timelines available.
Price: From $2500
DESIGN YOUR COPY JOURNEY
Website Copywriting
Bring your business to life with personalized copy support.
Price: From $500 for most ~500-word webpages
GET IN TOUCH