CASE STUDY: THE BRAND CLARITY & COPY CREATION JOURNEY
Developing the Voice of a Human Design Branding Studio
What problems were you experiencing before you worked with me?
When I first connected with Indigo, I was running two businesses: Play & Public, a branding studio for conscious creators, and Designed to be Human, an energetics-based branding studio I felt way more passionate about.
My plan was for Designed to be Human to take over Play & Public, so I really wanted to get its messaging—and the website copy that expressed it—just right.
I’ve always struggled to put my business message into words, so I knew I needed help. That’s when I started working with Indigo.
How did I help? What specifically did you implement that made a difference?
When we started working together, I gave Indigo a bunch of scattered notes and ideas I’d written down over time about Designed to be Human. I had no clue how to turn all that into website copy—or how the pieces would even fit together.
Indigo jumped right in, sorted through everything, and wrote fresh, concise copy for most of my website.
The best part? His writing didn’t just sound good—it completely captured the heart of my brand and what makes it different.
What results have you achieved and how is life different now?
Working with Indigo has been such a great experience! Thanks to him, I now have:
Website copy and marketing materials that really capture what my brand is all about
More confidence and clarity in how I show up online and share my work
A creative partner I know I can count on for future projects
I can’t wait to work with Indigo more in the future!