FEATURED CASE STUDY
Wild Depths Coaching
SERVICE PROVIDED:
Brand Evolution & Expression (Path 1)
“What challenges or frustrations were you experiencing before we worked together, and why did you decide it was time for support?”
“I had taken the better part of a year away from my business. I didn’t shut everything down but was taking a purposeful pause.
When it was time to return I didn’t anticipate how much “business as usual” wasn’t going to happen and I felt like I was starting from scratch. I needed someone who could help me sift through what got to come forward and what it was time to let go of.
Together we ended up doing an entire rebranding process which was quite impactful to me as a coach and business owner.”
“What was it like to work together? Were there moments that surprised, shifted, or clarified things for you?”
“Working with Indigo is always a delight because he approaches the work as a sound but clear vessel. I never feel unnecessarily influenced by his ideas—rather Indigo has a way of seeing what I am trying to get to and makes it easy for me to name and claim it too.
The most surprising thing that happened was when we worked on my new About Page. I had written extensively over the previous year and wanted the essence of my experience to be the foundation for my new About section.
Indigo cut through the noise and, using my language, wrote an About page that made me cry because I felt so seen.”
“What specific results—internal and external—have come from this work? How did our process contribute to them?”
“Internally I got clear on not only what I offer but how I will create new offerings moving forward.
Externally, not only do I have a new brand direction but I have clear initiatives within my work that people are showing up for. We even created a free offering as a welcome back for me within my business which then informed a new group offering.
As obvious as this was later, in the moment it was Indigo’s reflection once again cutting through the noise and bringing the most essential work forward.”
“Beyond results, what feels different now about your voice, your brand, or the way you show up?”
“My work has always felt authentic internally—my client work, classes, retreats, etc—but I’ve struggled with finding the ‘right’ public facing brand.
What we created together is the most authentic and honest expression of my work I've ever had. To me, this is priceless.”
“If someone were considering this kind of collaboration, what would you want them to know?”
“In a world that places so much emphasis on how we’re perceived, it is more important than ever to have public facing tools (ie. website, socials, offers) that are rooted in authentic care. But believing this and demonstrating it are very different skills. I never would have gotten here on my own. And I wouldn’t want to!
Indigo has made me a better writer, a better business owner, and a better communicator of my ideas and ideals.”
Get Started
Ready to take your brand’s messaging and website copy to the next level? I’m excited to help. Let’s start with a chat.