CASE STUDY: WEBSITE COPYWRITING/EDITING
Overhauling Website Copy for a Queer-Focused Coaching Business
What problems were you experiencing before you worked with me?
When it was time to build a new website for my business, Nimble Roots Coaching, I decided to take on the challenge myself. But soon, I felt totally overwhelmed by all the moving parts. I couldn’t see how they fit together—or where to begin. Especially when it came to the copy, which felt like the most important part of the website.
I realized I needed to build a team and find a trusted content partner to help bring my vision to life.
That’s when I first connected with Indigo.
How did I help? What specifically did you implement that made a difference?
Indigo became an integral part of my creative process, helping me refine every word of content on my website.
First, he took the overwhelming complexity of the project and broke it down into manageable steps, working with me through each phase. Together, we reviewed all the copy I had from the previous iteration of my site and adjusted it to reflect how my business was evolving, ensuring that it aligned with my vision and values.
His ability to balance in-the-moment feedback with a big-picture perspective was so valuable.
Beyond the website, Indigo also helped me breathe new life into a series of newsletters I had drafted but didn’t feel confident sharing. With his editing expertise, these newsletters became clear, engaging, and impactful pieces I was proud to send to my audience.
Throughout the entire collaboration, Indigo’s responsiveness, attention to deadlines, and steady communication made the process flow seamlessly.
What results have you achieved and how is life different now?
Having Indigo’s collaborative artistry on my team has been an incredible gift.
Thanks to our partnership, I’ve:
Published a website I’m proud of, with copy that authentically expresses my business’s values and purpose
Consistently and confidently shared newsletters with my audience that are clear, engaging, and impactful
Most importantly, I now have a trusted creative partner who helps me explore, clarify, and express my ideas with care, intention, and love.