Bring your business to life with content that connects.

Website copywriting and brand message strategy for purpose-driven founders, solo business owners, and organizations building a more human, meaningful world.

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Andrea Leda (Founder & Depth Coach)

★★★★★

“Thanks to Indigo, I found myself with the most congruent representation of my work that has ever existed on my website.”

✔

Express Your Message Clearly

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Engage Your Audience

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Attract Aligned Connections

THE PROBLEM

Where You’re Stuck

Your business is an expression of your purpose. But you can’t find the right words to express it.

When it comes to your purpose-driven business or organization, maybe you’ve been thinking something along the lines of…

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“I don’t know how to put what I do into words.” 

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“I want my content to connect with my people.”

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“I feel grossed out by coercive copy and sales.”

Indigo Habel. Copywriter. Founder, Ensouled Creative.

MEET YOUR COPYWRITER 

Hi, I’m Indigo 

You know what you do—so why is it so hard to put into words? 

I’ve been there: shaping my message (and myself) around what I thought people wanted instead of what was true for me. The more I tried to fit into a mold, the more disconnected I felt from myself. 

That’s why I built Ensouled Creative—to help purpose-driven businesses like yours express their work with clarity, confidence, and authenticity. With a background in conflict resolution, social entrepreneurship, and writing, I craft messaging that connects deeply and honors the humanity of your audience. 

Your work already speaks for itself. Let’s make sure your website content does, too.

SERVICES

How I Can Help

First impressions matter. When your clients visit your website, they’ll form theirs based on your copy.

Let’s make it count.

START YOUR COPY JOURNEY

The Brand Clarity & Copy Creation Journey

Go from clarified brand messaging to web-ready copy. Multiple support levels and timelines available.

For purpose-driven founders and solo business owners.

Price: From $2500

DESIGN YOUR COPY JOURNEY

Website Copywriting

Bring your business to life with personalized copy support.

For purpose-driven founders, solo business owners, and organizations.

Price: From $500 for most ~500-word webpages. Each page of copywriting support also includes two rounds of revisions.

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Develop Your Brand’s Message

Get clear, compelling copy that helps you confidently communicate what you do and who you serve.

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Craft Human-Centered Copy

Engage your audience with ethical language that resonates, builds trust, and feels authentic.

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Build Trust Authentically

Connect with the people who align with you best by leading with your voice, values, and vision.

PROCESS

How to Get Started

STEP 1

Connect

Book your free 30-minute call to get started. Not sure exactly what service (or level of support) you need yet? No problem. We’ll figure it out together during our chat. 

STEP 2

Create

Whether you’re here to (re)build your brand from the inside out, overhaul your website copy, or just polish it off a bit, this is where the copywriting happens!

STEP 3

Celebrate

Your new website copy is done, and your brand feels even clearer (and more like you) than before. When you’re ready, you can publish it on your site!

FEATURED CASE STUDY

Developing the Voice of a Human Design Branding Studio

Lindsey Freeman
Founder of Designed to Be Human

“I’ve always struggled to put my business message into words, so I knew I needed help. Indigo jumped right in, sorted through everything, and wrote fresh, concise copy for most of my website. The best part? His writing didn’t just sound good—it completely captured the heart of my brand and what makes it different.”

➙ EXPLORE CASE STUDIES

Campbell Clarey
Founder of Love, Portland

“My website copy is a clear, authentic expression of what Love, Portland stands for—and what it’s here to do in the world. I’m so grateful to Indigo for helping me bring this vision to life in a way that feels grounded and inspiring.”

Campbell Clarey. Founder, Love, Portland.

Erin Merrihew
Connection & Empowerment Coach

“Indigo truly has a gift! His insightful questions and guidance illuminated the essence of my brand in a way I've never experienced before, and his top-notch copywriting skills brought it to life beautifully on my website.”

Erin Merrihew. Connection and Empowerment Coach.

Rose Slam Johnson
Coach for Queer Small Business Owners

“Thanks to our partnership, I’ve published a website I’m proud of, with copy that authentically expresses my business’s values and purpose. Most importantly, I now have a trusted creative partner who helps me explore, clarify, and express my ideas with care, intention, and love.”

Rose Slam Johnson. Coach. Founder, Nimble Roots Coaching & Queer MBA.

VALUES

Let’s humanize business. 

Too often, copywriting relies on subtle coercive tactics to provoke action. But we've all been on the receiving end of those—and it never feels good, does it?

If your business offers high-touch, emotional, or relational services, you can’t afford to make your clients, customers, or subscribers feel dehumanized by your messaging.

At Ensouled Creative, copywriting follows three core principles:

  1. Copy should clarify reality, not distort it.
    Clear, honest language builds trust and invites aligned customer relationships. 

  2. Copy should empower choice, not coerce it.
    People take aligned action only when their autonomy is respected. 

  3. Copy should speak to people, not at them.
    Thoughtful language written by and for humans deepens connections. 

This approach doesn’t abandon copywriting best practices, it humanizes them. 

If your goal is to build trust, not to manipulate, let’s bring your message to life with clarity and heart.

FAQs

  • That’s exactly what I help with! My process is designed to uncover the clearest, most compelling way to express your business’s purpose, values, and services. Through our Creative Clarity Calls and brand messaging work, we’ll craft strategic copy that feels both authentic and effective.

  • Copywriting involves crafting original, strategic messaging that engages, persuades, and aligns with your brand’s voice. Copyediting, on the other hand, focuses on refining existing content for clarity, grammar, and flow. I specialize in purpose-driven copywriting but also offer strategic copyediting on a case-by-case basis.

  • I work with purpose-driven businesses—primarily service-based, but not exclusively. This includes coaches, founders, creatives, solopreneurs, and certain organizations. My clients tend to be values-driven, heart-centered, and mission-focused. If you want copy that connects rather than just converts, you’re in the right place.

  • I take an inside-out approach—rather than molding your messaging to fit industry (or search engine/SEO) trends, I help uncover and amplify the value already inherent in your work. My process is rooted in humanistic, ethical principles, ensuring your copy feels true to you while respecting your audience’s autonomy.

  • Not currently, but I do offer Canva wireframes—blueprints that show how to structure your new copy for maximum clarity, impact, and user-friendliness. This is ideal if you're DIY-ing your website or working with a web designer. Need a designer referral? Let me know during your free 30-minute call!

GET STARTED

Book Your Free 30-Minute Call

OR

GET IN TOUCH

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